Plum 10% Niacinamide Serum with Rice Water
Plum · India
Price: ₹449–₹599
Description
A brightening and blemish-clearing serum from Plum with 10% niacinamide, rice water extract and rice ferment filtrate (sake). Contains 5% squalane for moisture balance, 1% caffeine and licorice root extract for added brightening. Vegan, cruelty-free, fragrance-free Indian clean beauty formulation.
Active Compounds
Niacinamide
Sebum regulation, brightening, anti-inflammatory
Concentration: 10%
Niacinamide is the physiologically active amide form of vitamin B3. It is a versatile, well-tolerate…
Squalane
Emollient, moisture balance
Concentration: 5%
Squalane is the hydrogenated (saturated) form of squalene, a naturally occurring lipid produced by h…
Caffeine
Antioxidant, de-puffing
Concentration: 1%
Caffeine is a naturally occurring methylxanthine alkaloid widely used in topical dermatological and …
Hyaluronic Acid (Sodium Hyaluronate)
Humectant, hydration
Concentration: Not disclosed
Hyaluronic acid is a naturally occurring glycosaminoglycan found abundantly in the dermis and epider…
Vitamin E (Tocopheryl Acetate)
Antioxidant
Concentration: Not disclosed
Vitamin E is a fat-soluble antioxidant vitamin and a key component of the skin's natural antioxidant…
Glycerin
Humectant
Concentration: Not disclosed
Glycerin is the most widely used humectant in skincare and cosmetic formulations. A naturally occurr…
Full Ingredient List (INCI)
- Aqua
- Niacinamide
- Oryza Sativa (Rice) Extract
- Isodecyl Neopentanoate
- Squalane
- Sorbitol
- Pentylene Glycol
- Hydrogenated Polyisobutene
- Rice Ferment Filtrate (Sake)
- Butylene Glycol
- Rosa Damascena (Rose) Flower Water
- Caffeine
- Glycyrrhiza Glabra (Licorice) Root Extract
- Glycerin
- Acrylates Copolymer
- Vp/Polycarbamyl Polyglycol Ester
- Hydrolyzed Sesame Protein Pg-Propyl Methylsilanediol
- Benzyl Alcohol
- Hydroxyacetophenone
- Caprylyl Glycol
- Ethylhexyl Olivate
- Sodium Acrylates Copolymer
- Polyglyceryl-4 Olivate
- Cyclodextrin
- Sodium Hyaluronate
- Tocopheryl Acetate
- Sodium Gluconate
Suitable Skin Types
Key Features
- 10% niacinamide for blemish control and brightening
- Rice water + rice ferment filtrate for radiance
- 5% squalane for non-greasy moisture
- 1% caffeine for antioxidant boost
- Licorice root extract for brightening
- Vegan and cruelty-free
- Fragrance-free
- Made in India
Usage
Apply 4–5 drops to cleansed face morning and/or evening. Follow with moisturiser.